| 1973 |
In the 70s milk was a drink only rich people could afford. But by the time when the economy in Taiwan started to rise, milk became more and more a common goods in the everyday life in Taiwan. In order to make milk drinking even more popular and common ,the Taiwanese government sent a group of young professionals to U.S.A. and New Zealand to be trained in dairy agriculture. By the time these young people came back to Taiwan, the government could already using their knowledge to promote dairy agricultural businesses through production, government, and education.The master of our ranch was among these young people trained in the U.S.A. |
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| 1975 |
After being trained for a little bit more than a year, 17 professionals of the trained group looked for a land to start the dairy business under the assisstance of the Bureau of Agriculture and Forest. They found a spot in the area of Nan-he area,Tongxio, Miaoli where they shared about 201 acres of land and 12 cows. There they started the ranch. |
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| 1978 |
The ranch soon faced many problems. External obstacles came from the beef import of New Zealand and Australia; a small milk drinking population and low prices for milk. The interal obstacle came from the fact that most of the villagers left their hometowns to look for better employment. By 1978 only two ranch masters and Mr. Lee were left to run the business at Flying cow Ranch. |
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| 1986 |
In 1986, the aunt of one of the ranch masters made a tourist trip to a farm in Japan. She was impressed by the tourist ranch in Japan, so she decided to bring some brochers from this rach to show them to the ranch master. In 1987, the ranch master went to visit the same tourist ranch, and there, he got the chance to meet with a professor in tourism landscape. He invited him to be the person in charge of laying out a blue print for his ranch to become a tourist ranch. By 1993 a design agency from Europe was hired to plan further details about the farm and later a general coporate design was developed. At this time, the name of the farm was changed to Flying Cow Ranch. |
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| 1995 |
In 1995 the first tourist ticket was sold (The price was then 50NTD). Though at the beginning, many equipments and sites were still not completed, but in order to make the tourists feel that it was worth to come to the ranch, they could exchange their ticket for a cup of milk.
The traditional free cup of milk is still available today. |
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| 2000 |
在強調遊憩衝擊與生態保育兩者之間的平衡下，飛牛所有的工程，包括步道，建物，遊憩設施平台…等都盡量採用石頭，枕木…等自然材質，以兼顧生物多樣性的生態工法施作。此外，為了讓遊客與場區使用過的廢污水能循環再利用，特別在水域生態區設計多個濕地水塘，廣植可淨化水質的水生植物，並利用野溪，水車，瀑布及蜿蜒的階梯式水渠等自然淨化的方法，把淨化後的水在園區內循環，作為景觀及灌溉之用，希望讓飛牛成為注重生態的自然牧場。 |
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| 2003 |
The Flying Cow Ranch is a leisure ranch.
Flying Cow has become a leisure ranch in central Taiwan where nature and leisure are emphasized for the general public.
We also implemented some packages for school students to experience life on a ranch as their school field trips. In the future, we'll combine production, life, and ecology as our principal. |
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| 2004 |
為了永續經營飛牛這塊綠色生態自然園區，飛牛未來將以資源基礎為主軸，從資源的創造(如林相更新，水土保持，景觀塑造)到資源的轉換(將牧場特有的資源及文化，轉換成具有吸引力及特色的産品及服務)最後透過教育訓練，讓我們飛牛同仁有一份愛心，和善而熱忱地去進行資源傳遞的服務工作，期望為飛牛下一個30年，奠定紮實的根基及永續經營的方向。
飛牛堅守著生產優質鮮乳的農本業，並自行研發生產多種口味的冰淇淋、優酪乳、特濃牛奶糖及鮮奶麵包、香草餅乾等各項乳製品，希望提供健康、原味、新鮮的產品給我們的客人。 |
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| 2006 |
飛牛成為台灣首家引進娟姍乳牛的牧場，為了提供飛牛客人最佳品質的乳製品，牧場主人特地遠從澳洲進口這種全球乳脂率最高(最香濃)的娟姍牛(英國品種) 來飛牛，品嚐更香濃的鮮奶，同時也來看看這種長得像黃牛，體態嬌小、眼睫毛特長的新品種乳牛喔 |
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| 2007.03 |
飛牛所在的通霄福至興臨社區榮獲農委會主辦全國十大經典農漁村"怡然樂活組"首獎 |
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| 2007.04 |
新乳品加工場正式營運，未來將提供遊客更多元的優質乳品 |
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